That ability was designed to allow developers to create apps that consumers could use to add events to their Google Calendars or to send messages from their Gmail accounts.īut marketing companies have created apps that take advantage of that access to get insights into consumers' behavior, according to the report. Google has long allowed software developers the ability to access users' accounts as long as users gave them permission.
In some cases, it's not just the developers' computers but their human employees who are reading Gmail users' messages, according to the report. While Google itself has stopped scanning Gmail users' email, some third-party developers have created apps that can access consumers' accounts and scan their messages for marketing purposes, according to a new report in The Wall Street Journal.
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